Digital compliance is now a human safety issue: it belongs in the stack, not an audit report.
FairPatterns is a multimodal AI that detects and fixes digital harms across websites, apps and social media, including dark patterns, addictive design and predatory design.
Detect predatory design
Our multimodal AI scans websites, apps and social media across the full spectrum of digital harm, from dark patterns and addictive design to consent manipulation and exploitative practices. It maps each harmful design to its corresponding legal violations.
Fix it directly in your stack
FairPatterns is a living library that embeds human safety, legal and fairness requirements directly into the design and tech stack, turning compliance into code, and fair design into the path of least resistance.
Monitor digital risks across jurisdictions
FairPatterns sits inside Figma and your AI development workflow as a mandatory evaluation layer, ensuring no interface reaches users without being assessed for manipulative or addictive design.
The authenticated evidence layer for enforcement against manipulative and addictive design, at scale.
From scan to courtroom-ready evidence: FairPatterns' multimodal AI detects manipulative and addictive design across websites, apps, and social media, generating authenticated intelligence for litigation and regulatory enforcement.
Enshrine the rule of law into the digital world, for real
Identify addictive design, dark patterns and deceptive practices across digital platforms with our multimodal AI.
Harmful design intelligence for strategic enforcement
FairPatterns' AI analyzes interfaces, policies, and user flows generating authenticated, litigation-grade evidence ready for investigations and enforcement actions.
Always-on compliance monitoring for the digital regulation era.
Enforcement has always been reactive. FairPatterns changes that: continuously monitoring digital platforms to detect violations and protect consumers before harm compounds.
FairPatterns arms compliance teams and litigators with packaged evidence and intelligence at scale.
Our multimodal AI analyzes digital interfaces, policies and user flows to detect addictive design and manipulation and generate authenticated evidence for compliance and litigation cases.
Digital platforms move faster than compliance audits. FairPatterns closes that gap with AI.
Legal risk assessment across digital platforms is slow, incomplete, and expensive. FairPatterns changes that: scanning for addictive design, dark patterns, privacy violations, and deceptive practices, and mapping every finding directly to applicable regulations.
AI-powered insights that sharpen strategy, strengthen arguments, and surface evidence.
FairPatterns gives law firms science-backed, authenticated AI-powered insights into addictive design, dark patterns, and user behavior, the evidentiary edge that wins digital manipulation cases.
Harmful design User Testing Lab
FairPatterns' User Testing Lab generates scientific, court-ready evidence of online manipulation and addictive design, scored against 100 objective criteria through our proprietary Exploitation Design Index.
Solutions
Deceptive Design AI Agent
Ever wanted to prevent dark patterns from even becoming live? We've got you! That's why we created our Deceptive Design AI Agent. It empowers designers and developers to avoid creating new dark patterns at the mockup or integration stage.
Dark Pattern Screening
Our AI solution finds dark patterns and other digital violations on sites and app. It provides a risk prioritization and easily implemented design solutions.
Figma Plug-in
Our Figma Plug-in enables your designers to scan their designs at the mockup stage and fix any potential digital violations before they go live.
Consent Scanner
Gain instant insights on cookie practices across digital platforms, helping you uphold privacy standards and ensure compliance across websites.
Online Manipulation Observatory
We systematically scan sectors and key market players to detect, classify, and quantify dark patterns and digital compliance risks.
Fair User Lab
A range of qualitative, quantitative and eye tracking research services to understand if products use any problematic dark patterns
Hundreds of multimodal AI agents, each specialized, all orchestrated in context, analyzing interfaces, text, and code with a depth no single model can achieve.
Legal requirements don't belong in a PDF. FairPatterns embeds them directly into your tech and design workflow as safe, actionable interface patterns.
Training
Unlock the power of fair design with our comprehensive training programmes.
Deceptive design and digital harms uncovered
Detect deceptive UX and turn risk into responsibility.
Design for trust and compliance
Design for trust, compliance, and long-term impact.
Free resources
Publications
Research and articles about dark patterns, user behaviour and law.
Regulations
Laws and regulations from around the world that relate to dark patterns.
Cases
Legal cases and enforcement actions from around the world that relate to dark patterns.
Jobs
Employment opportunities that relate to dark patterns and related areas
Upgrade your compliance knowledge
Updated quarterly with curated new content.
Updated weekly with new research and cases.
Jolling de Pree
Partner at De Brauw
Name Surname
Position, Company name
Speaking & Media
Marie Potel-Saville, Co-Founder & CEO of FairPatterns, is available for keynote speeches and speaking engagements.
Expertise Areas
• Dark Patterns & Digital Manipulation
• AI Ethics & Trustworthy Design
• Digital Fairness Regulations (GDPR, DSA, Digital Fairness Act)
• Consumer Protection in Digital Ecosystems
• Ethical AI Implementation
Invite Marie to Speak
Bring ethical design to the stage with Marie’s keynote on dark patterns and user trust.
Fair Patterns Podcast and Blog
Exploring the intersection of ethics, design, and compliance in the digital world
The Market That Ate Humans, and Itself: On predatory design, systemic exploitation, and the way out
Addictive design in e-commerce: how online shopping platforms are gamified to make you spend more
Online gambling and addictive design: near-misses, AI targeting, and friction-free spending
Awards & Associations
Meet Our Team
Our expert auditors, researchers, and legal professionals.
Trusted by clients worldwide
