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Fair User Lab
Dealing with a regulatory or litigation case on digital compliance? State-of-the-art user testing can provide strong evidence.
Scientific measurement of digital manipulation
In-depth user research on fairness and dark patterns, conducted in person or remotely.
Eye Tracking
Studies
Analyze how visual perception influences user interaction with interfaces.
Surveys and
Polls
Gather quantitative insights on user experiences with dark patterns.
Analytics and A/B testing
Analyze user funnels and test variants to identify where dark patterns occur.
Scientific measurement of digital manipulation
Our expertise in harmful choice architecture helps us run qualitative research to understand how users respond to dark patterns and Fair Patterns after remediation.
Custom methodology: We use the Retrospective Think-Aloud (RTA) method to study user perceptions of fairness and dark patterns.
HDI Post-Test Rating Scale: After each session, participants rate their experience using our Harmful Design Index (HDI), adding quantitative insight to qualitative findings.
Expert analysis and recommendations: UX experts and legal advisors translate findings into actionable design and compliance improvements.
Eye-tracking studies
Our eye tracking studies shine a light on the way visual perception may be used to help or hinder users when they interact with a user interface.
Qualitative Eye Tracking
Use heatmaps and gaze plots with interviews to understand how users perceive interfaces while completing tasks.
Quantitative Eye Tracking
Identify areas of interest in the UI and measure whether users notice key information such as disclosures or legal terms.
Surveys and polls
Unsure whether your interface may be misleading or manipulative? Ask your users directly through targeted surveys and polls.
Analytics and A/B testing
Analyse user behaviour funnels and test different variants to identify areas where dark patterns may occur. Our expertise in this area can help you achieve excellent conversion rates while ensuring legal compliance.
Get in touch
Contact us today to learn more about our solutions and how we can assist you in achieving your goals.
Office
75002 Paris
Trusted by clients worldwide
Jolling de Pree
Partner at De Brauw
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